1. Users only use search option when looking for videos.
2. The site is visually cluttered.
3. Videos are not organized by content.
The users I observed used the search box to find the videos they were looking for. There was one exception, when I asked the user to find the most viewed video this month. I asked a user to find a stand up comedy video without using the search feature and the user did not think it was possible. The user even tried to click on most viewed videos and browse all videos to try and find a stand up video.
Based on my research users rely completely on the search box in order to find videos.
It seems that users know how to browse, based on how quickly one of the users found the “most viewed this month” tab. The problem seems to be that most users have no idea that the video tab exists which is where the categories of videos are listed.
Videos seemed to be organized based on hits, rating, and date added. There is only one level of categorization based on video content.
It is clear that YouTube requires users to rely heavily on their memory recall rather than their memory recognition.
1. Categorized Videos on Homepage-
Since most users do not use the video tab, categories of videos should be brought to the home page to facilitate browsing. There should be at least 2 levels of categorization (based on video content) which will allow users to have a more manageable pool of videos to chose from.
2. Recent Searches Drop Down box-
By adding a recent searches drop down box to the search field users will have access to search results that they have recently found. This will help users find not just recent videos that they have watched but also all the other videos that are grouped under that keyword.
Both of these concepts would allow users to find videos using memory recognition rather than recall without taking away from the already successful built in search feature.